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Conceived in 2003, Superdry combines Japanese graphics and vintage Americana designs to develop a unique urban clothing range. Think cool, street, retro-but-modern skaterboy. Logo lovers are smitten (shorts, pants, tees etc are all branded) as are funky boys and girls. The Superdry man teams a blue and orange hoodie with straight chinos and trainers, while the woman wears baggy joggers with a cropped tee and plimsolls.

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