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Described today as "well-made, individual clothing for the whole family" the Boden brand was started in 1991 by Johnnie Boden - who had just eight menswear products available when the company launched. Womenswear followed in 1992 and "Mini Boden" for kids launched in 1996. Aimed squarely at parents and their children, Boden balances practical, stylish wear with quality, luxury and a nod to the contemporary trends that are suitable for busy families on the go.
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