Established in June 2000, ASOS is the UK's largest independent online fashion and beauty retailer. It
offers over 40,000 branded and own label product lines across womenswear and menswear, and is aimed
primarily at fashion forward 16-34 year olds. The website attracts over 13.6 million unique visitors a
month and although the brand started life as "As Seen on Screen" it now leads the trends, as well as
picking up on those set by celebrities.