The Jpeg Generation

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Steph Turton

Jpg Generation SS12 Trend The SS12 catwalks were clearly inspired by digital art, bold graphic prints and intricate contemporary patterns – it seems that the digital age is more apparent in fashion than ever before.

Mary Katrantzou led the way in terms of the jpg generation; using images from the internet she created some of the most vibrant and memorable prints at London Fashion Week. And Diane Von Furstenberg also got high-tech, using Photoshop to create astounding floral patterns. Add some JPEG’s to your wardrobe with a printed scarf, a killer graphic dress or even some printed shorts.

The Jpeg generation is turning up the definition this summer; it’s all about intricate bright prints in full HD colour. And to inspire you, we’ve put together some hot digital looks…

Women’s Graphic Print Items

Women's Jpg Generation SS12 trend mood board

Shop the look (from left to right): Athena Procopiou Cosmic Eye Scarf £238, Roberto Cavalli Flower Print Bag £340, Topshop Cactus Scene Print Leggings £20, Richard Nicoll Linder Sterling Stripe Dress (was £688) now £344.

Men’s Graphic Print Items

Men's Jpg Generation SS12 trend mood board

Shop the look (from left to right): Urban Outfitters The Cuckoos Nest Stood Still Tee (was £32) now £18, Quay Eyeware Flatbrow Sunglasses £18, Paul Smith Musa Printed Trainers (was £115) now £95, Gitman Vintage G442 Navy Shorts (were £135) now £95.

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19th June, 2012  3:45 pm | Posted by: |Latest Trends | No Comments »

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