Ted Baker In Bloom

Photo of Johanna
Johanna Payton

Ted Baker SS12 Preview ShowWednesday January 11th 2012 was a very special day for the Ted Baker brand. For the first time, Ted’s annual “team day”, where the loyal staff get together for a very exclusive fashion show and bonding experience, was opened-up to a limited guest list of fashion insiders, journalists and bloggers for the very first time.

I was chuffed to bits to be invited to sit on the front row for Style Compare, and as a long-time fan of Ted’s beautifully British style, couldn’t wait to see what he had in store for the sunny months ahead.

Set in a draughty warehouse in central London, the pre-catwalk show excitement was fast-building when we arrived. Given the chilly January temperature, Ted had thoughtfully laid on a blanket for every guest, painstakingly adorned with Ted Baker labels and an “I heart Ted” badge. It definitely warmed the cockles (although we thought they were slightly odd cushions when we first encountered them on our chairs).

To the uber-hip groove of Lonely Boy by The Black Keys (the soundtrack also featured Vampire Weekend, Florence & the Machine and Cold War Kids, but Prince’s U Got the Look was the spine-tingler),

the male models emerged first, walking a laidback and low key blend of preppy casuals (rolled-up trousers and loafers a-plenty), pastel shades and a little flourish of florals. Red was a recurring theme, and the sage green trousers a definite highlight.

Men's Ted Baker SS12 Collection

Men who complain that their fashion choices are boring should check out Ted’s blazing red bomber, deckchair striped shirts and hot pink trousers, shorts and jackets. And a jumper draped over the shoulders will always project a certain “fashion-forward yacht-club” chic…

Men's Ted Baker SS12 Collection

As for the ladies, we were spoilt for choice. First came colour-blocked Capri pants and matching sleeveless tops with a peplum waistline, closely followed by a preppy parade complete with heavy tortoiseshell-rimmed glasses, button down shirts, a nude two piece short suit, matching check waistcoat and shorts, and a bow tie.

Ted Baker womens SS12 collection

The contrast continued as florals walked next; an outstanding three piece (tee, shorts and short-sleeved jacket) drew gasps of approval from the FROW, as did the yellow pussybow blouse and matching pleated button down skirt. Phew.

floral womenswear collection ted baker ss12

And if that isn’t enough sunshine for one midwinter’s day, the best was yet to come. Red suits with sky blue heels, a mesmerising powder blue pleated maxi, monochrome dresses worn with top hats and a finale that showcased a Ted Baker wedding party; marvellous colour-blocked maxi dresses (ideal for bridesmaids), classic Ted Baker suits for the guys and a show space filled with dazzling silver confetti.

It was a resounding pre-spring success – and I cannot wait to get my hands on some of Ted Baker spring pieces at Style Compare. I’m shopping it guys, whether there are green shoots growing in the garden or not.

Confetti ending Ted Baker SS12

Can’t wait either? Put the spring in your step with Ted Baker at Style Compare…

Ted Baker For Men

mens ss12 trend ted baker

Shop The Look: Ted Baker wool jacket with vintage inspired lining £299, Ted Baker Kelkros stripe shirt £56, Ted Baker Mikedee woven collar polo £65, Ted Baker Oberti suede desert boot £125, Ted Baker Slichin slim fit chino £89.

Ted Baker For Women

womens ss12 ted baker collection

Shop The Look: Ted Baker Abbee printed cropped jacket £129, Ted Baker Serene peep toe platform shoe £195, Ted Baker Glana dress £119,  Ted Baker Arete cardigan £89, Ted Baker Flowcon bag £35.

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12th January, 2012  1:25 pm | Posted by: |Events, Latest Trends, Video | No Comments »

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