London Fashion Week’s Classicists

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Jasper Conran

London Fashion Week has the best innovative new talent, no question. But alongside the Marios Schwabs and Meadham Kirchhoffs there are also a wealth of designers peddling classic, commercial collections for those whose wardrobe needs are more everyday separates than art openings in Dalston.  Among the dozens of designers showing on and off schedule are a handful of stalwarts whose collections sell by the truckload.  These designers don’t get the column inches (there’s only so much you can say about a cotton voile shirt, no matter how beautiful) but the shows are always rammed to the rafters.

Next season’s wardrobe staples wishlist should consist of slouchy, silky separates and loafers from Margaret Howell, Audrey-Hepburn-on-sea waisted dresses from Jasper Conran (pictured) and slubby jumpers tucked into neat, cropped pants from Betty Jackson.  What more could one want?  Oh ok then, throw in a pair of chunky square-framed sunnies.  Job done.

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19th September, 2010  6:20 pm | Posted by: |Disneyrollergirl, London Fashion Week | No Comments »

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