It’s Time To Start Dressing Fairtrade

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Julia Rebaudo
Fairtrade Fortnight

Image by Topshop

While the rest of the fashion world was reeling from the Galliano scandal but nonetheless getting on with the Paris shows last week and posing for street style snappers (watch and learn from the pro Anna dello Russo in this insane You Tube clip Anna dello Russo in Motion – thank you to our new favourite Swedish fashion blogger Style by Kling for posting this) back here in Blighty we celebrated Fairtrade Fortnight from 23 Feb – 8 Mar.

And what we’ve learnt is that dressing ethically and Fairtrade no longer has to be a compromise on the style front. In fact some of the coolest labels about right now, like Nudie jeans and Veja trainers, which are right up there in the style stakes with ‘regular’ brands, implement ethical working practices in production of their products but don’t make it their only USP.

So, just to get a grip on exactly what Fairtrade is, the Fairtrade Foundation gives us this definition: “Fairtrade is about better prices, decent working conditions, local sustainability, and fair terms of trade for farmers and workers in the developing world. By requiring companies to pay sustainable prices (which must never fall lower than the market price), Fairtrade addresses the injustices of conventional trade, which traditionally discriminates against the poorest, weakest producers. It enables them to improve their position and have more control over their lives.”

And with this in mind, lots of retailers, big and small, are making the time and effort to comply with Fairtrade standards.

Over at ASOS check out these fabulous Fairtrade digital print designer scarves from the likes of Holly Fulton, Julie Verhoeven, Ada Zandition and Mario Schwab. And there are some great sale prices on the ASOS AFRICA range – this print maxi dress ticks both the long length and bright colour boxes.

For the guys we have this long-sleeved checked shirt by Fairtrade Maine New England 5G.

And in celebration of Fairtrade Fortnight, Topshop created a special collection with a 70s summer vibe – we love these bleach wash high-waisted denim shorts, perfect festival fare for when the time comes. Also check out Topshop’s laidback styling of the collection on the Insideout Topshop blog.

But there’s so much to choose from, the best thing is to have a browse and see what catches your eye. Start with Emma Watson’s School of Fair Trade for People Tree for light-coloured and navy separates, Melissa shoes for a bit of rubbertastic pizzazz and a range of labels from retailer Fashion Conscience or just immerse yourself in Style Compare’s Eco-Friendly department to choose some sizzling spring styles.

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14th March, 2011  5:00 pm | Posted by: |Latest Trends, News, Video | No Comments »

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