Johanna Payton

Photo of Johanna Payton


As a fashion journalist, stylist and blogger, you could say that I'm fashion mad - and you'd be right! I spend my days investigating new trends, attending fashion events and writing about the most colourful, unique and breathtaking clothes I come across. I visit Style Compare retailers to find out about their new collections and offers so I can blog the info and share the pics with you on the Style Platform, and I post about trends, moods and occasions that you can shop for at Style Compare. It's my goal to keep you at the forefront of fashion, whatever your individual style.

All My Posts

  • Style Compare welcomes M&S to the site
    20 Mar 2013

    Style Compare welcomes M&S to the site

    After a long, cold winter, we’re celebrating the start of spring with some fantastic news: retail giant M&S has joined the ranks at Style Compare! I’ve always been a keen M&S shopper (particularly for lingerie: you just cannot beat a gorgeous M&S bra – for comfort and style) and I’m not alone: it’s estimated that […]

  • Bring on the boohoo Boutique collection
    08 Oct 2012

    Bring on the boohoo Boutique collection

    If you’re looking for something statement (but affordable) for the party season, look no further than boohoo’s brand new Boutique collection. Swanky dinners in London’s trendy Hoxton aren’t something I go to everyday, so I jumped at the chance to join a host of fashion bloggers at the launch of boohoo’s gorgeous Boutique Collection. In […]

  • Style Compare Does LFW
    18 Sep 2012

    Style Compare Does LFW

    London Fashion Week is a must for fashionistas – and passionate fashion fans. On Saturday, Steph and I were flying the flag for Style Compare at the event, with a packed day of LFW action. We toured The Exhibition at Somerset House in detail; from David Koma, Holly Fulton and Sister by Sibling, to lesser […]

  • Motel Rocks The Party Season
    20 Jul 2012

    Motel Rocks The Party Season

    If you thought the summer collection was smokin’, just wait until you see what Motel Rocks has on offer for autumn/winter; I popped down to the brand’s HQ in central London yesterday to have a peek at the AW12 collection and drool over some of the key party looks.

  • Fashion Union Storms Onto Style Compare
    03 Jun 2012

    Fashion Union Storms Onto Style Compare

    To celebrate the re-launch of Style Compare, some truly fantastic stores have come on board – and one of them is a new favourite of mine. I fell in love with Fashion Union over Easter when I was on holiday. My friend wore the pink honeycomb-knit cardigan and as soon as I saw all that […]

  • Change In The Air For All Saints
    30 Apr 2012

    Change In The Air For All Saints

    Champagne and macaroons in the afternoon may be a distraction, but at the All Saints AW12 press preview, nothing could mess with my mission to check out all the edgy new styles from one of my favourite brands.

  • Clarks Originals get remixed for AW12
    25 Apr 2012

    Clarks Originals get remixed for AW12

    Last week I was invited to a fashion industry press day where lots of brands were showcased – and I was quite surprised by the new collection that caught my eye. Clarks has really pushed the boat out with its autumn/winter Originals design and created a range of footwear that is cool and contemporary with […]

  • Bang Bang! Pistol Panties launch pop-up shop at Selfridges
    05 Apr 2012

    Bang Bang! Pistol Panties launch pop-up shop at Selfridges

    When it comes to swimwear, I have a real soft spot for 50s-style designs; that’s probably why Pistol Panties appeals to me so much. Designed to make you feel “like a superstar”, this range is not for the faint-hearted; think bold vintage florals, plunging necklines and itsy bitsy teeny weeny bikinis.

  • Mary Portas bigs-up Britain
    03 Apr 2012

    Mary Portas bigs-up Britain

    Her latest TV show, Mary’s Bottom Line, was a huge success and it seems that Mary Portas is single-handedly revitalising the British textile industry; her massively popular “Kinky Knickers” are going to be exported overseas. In the Channel 4 show, Mary turned around the fortunes of an old factory near Manchester and the luxury knickers […]

  • Spring Has Sprung at Mr Porter
    21 Mar 2012

    Spring Has Sprung at Mr Porter

    Spring officially starts today and the MR PORTER SS12 party I was at last night couldn’t have been better timed.