Are You Ready for Style TV?

Photo of Johanna
Johanna Payton

jo-payton-styletv-stylecompare-LFWIt’s a mega-exciting time here at Style Compare. We’ve just launched Style TV, a one-stop destination for all the best fashion video content on the web. Johanna Payton, head of fashion at Style Compare, tells us why we should all be watching…

For fashion lovers, video content has become the Holy Grail. Immediate, exciting and interactive, fashion video is fast-overtaking blogging as the best way for fashion industry insiders and enthusiasts to connect, stamp their style on the internet and get excited about the latest trends and designers.

The only problem is finding good quality content. The internet is a wonderful place – but it’s also massive. There are hundreds of thousands of videos out there, and finding the truly spellbinding stuff can be a drag. That’s why Style TV has been launched.

It’s dead simple; we sift through all the fashion-related content that’s out there and stick the best videos in one place. Easy to search and packed with must-see vids, Style TV has been designed to feed our passion for fashion – and save every fashion fan some very valuable time (to use for shopping and going out in our new purchases, natch).

I had a sneak preview of Style TV (my job has many perks!) and I’m hooked already. Much as I would have loved to be at New York Fashion Week, I didn’t have the time or funds to get there this season – not to mention the fact that Alexander Wang forgot to post my FROW invite (tsk). But thanks to Style TV I haven’t missed out.

I caught up with the runway show that everyone has been talking about by Prabal Gurung, as well as Michael Kors neutral-tastic show and DKNY, in a very urban mood.

I lurved Peaches Geldof’s interview with Charlotte Ronson – and having a sneak peek into the world of one of my favourite designers, Maz Azria. And who can resist spying on the latest looks worn by the gorgeous Florence Welch. All in all, it was the next best thing to having a front row seat.

And it’s not just celebs, models and designers. If you’re not already hooked on fashion hauling, you will be once you get a load of Beauty Crush, The Persian Babe, and Gemsmaquillage, just three of the brilliant UK fashion haulers in our top 10. These girls show you what they’ve bought and how they’re going to wear it, so you can be inspired and entertained.

If you’re itching to film your own haul after splashing-out on Style Compare, send the team a link to your video and you too could be a Style TV star; it’s a brilliant way to test out your talents for styling and get more involved in the online fashion community.

As you can probably tell, I’m way excited about Style TV and can’t wait to watch all the videos from London Fashion Week. You never know, you might even spot me lurking behind the scenes at one of the shows…I’ll be the one with the bright red hair, begging Matthew Williamson to give me one of his dresses!

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15th September, 2011  2:02 pm | Posted by: |News, Style Compare, Video | No Comments »

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