The Superdry brand was originally inspired by a trip to Tokyo in 2003. The unique brand "fuses design influences from Japanese graphics and vintage Americana, with the values of British tailoring". A decidedly urban label, Superdry has an international celebrity following and Superdry.com sells to over 300 countries and boasts a hassle-free returns policy. It also has 43 standalone UK stores and concessions in 48 department stores, including Harrods and Selfridges London.