One of the most easily-recognisable brands on the British high street, New Look has "fashion excitement, value and newness" at the heart of its ethos. Delivering irresistible fashion at hugely competitive prices New Look celebrated a milestone anniversary in 2009, forty years after opening its first store in Taunton. Celebrity partnerships have included Lily Allen, Giles Deacon and Kimberley Walsh, and New Look's store-based presence extends to 14 countries including France, the Netherlands and Ireland.