Matches opened its' first store in 1990; thirteen London branches followed, each with its own fashion profile, a sound knowledge of the season's trends and the very best new and established design talent, including the likes of Burberry Prorsum, Diane von Furstenberg and Alexander McQueen. The online Matches experience is designed to be as unique and exhilarating as any of the stores, offering cutting-edge fashion at your fingertips with a personalised customer service promise.