Formed in 2007, Fashion Conscience has the sole intention of sourcing ethical clothing for stylish women. The founder is a former fashion and celebrity journalist who decided to "hunt down the hippest and most style-led ethical fashion to create a one-stop designer eco-fashion internet shop". A well-established ethical site, Fashion Conscience strongly believes that while ethical fashion should never be throwaway, it can be just as well-designed, well-made and super stylish as any other fashion-forward brand.