American Apparel

The first American Apparel store opened on Carnaby Street, London, in September of 2004 and the label has been a huge UK hit ever since. “Youthful, provocative and trendy” the colourfully casual and playfully chic everyday wear from American Apparel is huge with the 20-something age group. Glitzy, glam and seriously sexy, this is a store for confident hipsters who are serious about their day-to-day wardrobe.